What is MFM?

Degree:  Master of Fashion Management

Duration:  2 Years

Objective: To develop managerial talents in the field of marketing, merchandising and retailing best suited to the requirements of the garment export and fashion retail sectors.

Course Information: Students undergo rigorous education in buying, merchandising (retail and export), retail operations, forecasting, international marketing, international trade practices and project formulation. They are exposed to creative merchandising/marketing, innovative fashion management practices, directions of fashion trends and business practices through field visits and industry internships. They have the right blend of hard and soft skills and possess the right attitude to enter the middle management of any growing organisation.

Course Content:

YEAR 1

• ·         In the first year, the programme introduces concepts and principles of Fashion Marketing, Retailing, Merchandising, Management, Product related knowledge and Soft Skills. The curriculum is relevant and updated through regular interaction with the stakeholders. Latest innovations in the programme have been in the areas of Mall Management, E-Business and Store Operations.
• ·         Departmental electives offered allow students to select areas of specialisation according to their individual interests.
• ·         Towards the end of the year the students are exposed to the dynamics of an organisation through an eight week fashion industry internship and training programme. This enables the students to integrate classroom learning with practical experience.

YEAR 2

• ·         In the second year, the emphasis is on application of knowledge and skills acquired in the first year. Relevant new areas of study like Social Media Marketing, Luxury Management, Services Marketing and the study of Special Product Groups provide the young minds with an opportunity to further explore their areas of interest.
• ·         As part of the curriculum, the students carry out the sectorial studies and involve themselves in rural development social responsibility projects. They undertake company sponsored graduation research project with an organisation of their choice to integrate the learning of previous semesters

Campuses:

NIFT has a total 15 campuses out of which 13 offer the MFM course.

These are

•      Bengaluru
•      Bhopal
•      Bhubaneswar
•      Chennai
•      Gandhinagar
•      Hyderabad
•      Jodhpur
•      Kannur
•      Kolkata
•      Mumbai
•      New Delhi
•      Patna
•      Shillong

Total No. of Seats: 390 or 30 at each centre.

Careers:

MFM students have a lot of professional areas to choose from. These include

• ·         Fashion Marketing
• ·         Fashion Merchandising
• ·         Retail & Mall Management
• ·         Brand Management
• ·         Retail Buying
• ·         Global Sourcing
• ·         Product Development
• ·         Visual Merchandising
• ·         Export Merchandising
• ·         Management Consulting
• ·         Fashion Education
• ·         Retail Technology
• ·         Supply Chain
• ·         Customer Relationship
• 
  

Information from NIFT Prospectus and Website